How Maxwell DISC Can Transform Your Sports Team or Business

In today’s sports world, talent is only part of the equation. To truly build a winning culture, coaches, team leaders, and sports business owners need to understand something deeper: how people are wired.

That’s where Maxwell DISC comes in.

I recently watched an interview with legendary Alabama coach Nick Saban, where he talked about working with sports psychologists to better understand how to connect with each of his players. Because everyone is different — and that difference matters.

As a Certified Maxwell DISC Consultant, I help coaches, teams, and individuals gain that same insight so you can lead better, build stronger teams, and elevate performance across the board.

What is Maxwell DISC?

Maxwell DISC is a personality assessment tool that breaks down behavior into four primary styles:

• D – Dominant: Direct, results-driven, competitive

• I – Influential: Social, enthusiastic, people-oriented

• S – Steady: Reliable, calm, team-first

• C – Conscientious: Detail-focused, analytical, structured

Everyone has a unique blend of these styles — and understanding them is the key to better communication and leadership.

How Maxwell DISC Helps in Sports

🏆 Make Smarter Hires

Know who you're bringing into your culture. DISC can help you identify the right personalities for coaching staff, front office roles, or support personnel — beyond just what’s on their résumé.

🧠 Coach More Effectively

Not every player responds the same way. Some need structure, others need encouragement. With DISC, you’ll know how to connect with each athlete, just like Coach Saban does — with purpose and precision.

🤝 Improve Team Chemistry

When teammates understand each other's communication styles, trust builds, egos drop, and collaboration increases. DISC brings a new level of emotional intelligence to your locker room.

📈 Grow as a Leader

Want to lead with more clarity and confidence? DISC gives you insight into your own strengths, stress points, and leadership tendencies — helping you show up as your best self every day.

Build a Culture That Wins On and Off the Field

Whether you're coaching, managing, or just looking to understand your own mindset better, Maxwell DISC is a game-changing tool. It helps you build more than just skills — it helps you build alignment, trust, and performance.

At 44 Sports Connect, I work with teams, sports organizations, and individuals who are ready to take the next step in leadership and culture-building.

Let’s connect — and find out what makes your team tick.

Tyler Lennon

Coach | Consultant

310-429-2058

Web: 44 Sports Connect LLC