- Tyler Lennon
- 4 days ago
- 3 min read

MEM Playbook Series – Phase 1: FOUNDATION
Figure Out Your Drive
Welcome to the first post in our exclusive blog series unpacking the Mental Edge Methods (MEM) Playbook, developed by renowned performance coach Ken Baum through 40+ years of working with athletes—from youth competitors to Olympic champions.
Over the next nine blogs, we’ll walk you through how we help athletes eliminate Mental Blind Spots, discover a new Performance Identity, and build long-lasting, elite-level confidence from the inside out.
This journey begins with Phase 1: Foundation – Figure Out Your Drive.
🧭 We Walk With Your Athlete – Not Just Cheer From the Sidelines
Every athlete needs more than motivation—they need structure, perspective, and someone in their corner beyond a parent or teammate.
That’s why we don’t just hand you a playbook—we walk with your athlete through it.
Our proven programs, from the 90-Day Mental Edge Accelerator to our 1-Year Elite Coaching Program, are designed to offer consistent guidance, accountability, and support from a coach trained to spot what others might miss.
Phase 1: Building the Mental Foundation
Before we push forward, we go deep. Success begins with understanding your internal drivers and mental habits. Here's how we guide your athlete in Phase 1:
🔥 Ignite Intrinsic Motivation & Clarify Purpose
External rewards fade. Internal fire lasts.
We help athletes uncover what truly drives them—not just to win, but to grow. We ask:
Why do I play this sport?
What lights me up about competition?
What type of athlete—and person—do I want to become?
This clarity fuels consistency, especially during setbacks.
🎯 Set Aligned Goals: From “I Want To” → “I Will”
It’s not just about setting goals—it’s about setting the right goals that are rooted in your athlete’s values and identity.
We help athletes identify what truly matters to them, then shape those insights into clear, actionable goals. This process shifts their mindset from vague intention to confident commitment.
Instead of “I want to win more,” it becomes:“I will show up focused and prepared every day to earn the win.”
When goals are aligned with who the athlete is—and who they want to become—they gain power, purpose, and persistence. No more chasing goals to impress others. Now it’s about growth, ownership, and performance that feels personal.
We walk with your athlete step-by-step through this process, helping them build goals that reflect their values, inspire daily action, and unlock their potential.
🎛️ Focus on What You Can Control
We train athletes to stop obsessing over the uncontrollable (coaches, competition, refs) and start mastering what they cancontrol:
Effort
Attitude
Mindset
Preparation
Recovery
This shift builds mental toughness and clarity—game after game.
🥁 Power Talk Drumbeat
Every champion has a voice in their head. We make sure it’s a powerful one.
Our athletes build a custom “Power Talk Drumbeat” they use daily—before practice, during games, in pressure moments—to reinforce belief, block distractions, and stay mentally dialed in.
“I use my legs to shoot three-pointers with confidence."
🧠 Why This Process Works Better With a Coach
Parents mean well. Friends are supportive. But real transformation happens when there's an expert in the athlete’s corner—someone who:
Holds them accountable
Spots the blind spots
Pushes them through resistance
Believes in their future identity even before they fully see it
That’s what we do—with compassion, consistency, and strategy.
Ready to Build the Foundation?
If you’re serious about helping your athlete thrive—not just perform—we invite you to explore:
✅ The 90-Day Mental Edge Accelerator – A focused sprint to mental clarity, confidence, and consistency.
🏅 The 1-Year Elite Coaching Program – A full immersion into high-performance identity building, season planning, and mastery.
Because the best athletes don’t try to do it alone. They have a team—and a method.
Tyler Lennon
Coach
310-429-2058
Web: Mental Edge Method